Ivy Tech Community College wins two awards at national marketing conference

Ivy Tech Community College received two national awards from the National Council of Marketing and Public Relations (NCMPR). The awards recognize outstanding achievements in communications at community and technical colleges and acknowledge institutions from across the nation.

Ivy Tech’s awards include:

  • Silver for social media or online marketing campaign: Ivy Tech Fort Wayne’s “#IAmTheI” campaign
  • Bronze for microsite: Ivy Tech’s Online Wheel of Value

The Ivy Tech Fort Wayne #IAmTheI campaign asked current and prospective students to share why they were the “I” in “Ivy Tech,” by posting a picture with a “vy Tech” statue. The statue was created by welding students and placed outside of the campus’ Student Life Center. People were asked to stand in front of the statue as the “I,” completing the word. After taking a photo, participants were asked to share it on Twitter, Instagram or Facebook using “#IAmTheI because,” filling in the blank and sharing why they are the “I.” The three students with the most interactions (likes, comments, and shares combined on one image, on one platform) were awarded a $250, $500, or $1,000 scholarship for spring 2017 classes.

Ivy Tech’s online wheel of value provides an opportunity for prospective and current students to explore the College’s program offerings. Through selecting different areas of study, students can quickly learn about each program including salary information, credentials offered and locations.

NCMPR is a professional organization for individuals involved in marketing, communications, public relations and enrollment management at community, junior and technical colleges. NCMPR provides professional development opportunities, advocates on behalf of the profession and the institutions it serves and recognizes professional excellence.

About Ivy Tech Community College

Ivy Tech Community College serves communities across Indiana, providing world-class education and driving economic transformation. It is the state’s largest public postsecondary institution and the nation’s largest singly accredited statewide community college system. It serves as the state’s engine of workforce development, offering high-value degree programs and training that are aligned with the needs of its communities, along with courses and programs that transfer to other colleges and universities in Indiana. It is accredited by the Higher Learning Commission and a member of the North Central Association.

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