MUNCIE – Ivy Tech Community College has selected Kelsey Batten to serve as the college’s Executive Director of Marketing and Communications for its East Central Region. She began her position on May 16. Batten replaces Betty Wingrove who retired earlier this year.
“We are pleased to have Kelsey join our team. She brings a wealth of knowledge and experience from the private sector, including market research and brand experience, that will be incredibly valuable to Ivy Tech,” said Dr. Andrew Bowne, Chancellor of Ivy Tech’s East Central Region. “The market for students is becoming increasingly competitive, and Kelsey’s background and abilities will be a great asset to Ivy Tech. We have high expectations related to student recruitment and we know Kelsey and her team will exceed them.”
Batten most recently served as Marketing Manager at Verallia North America, where she led the external public relations and communications efforts, as well as the marketing and research initiatives for the food, beverage and spirits sector. These duties allowed her to gain experience in creating and implementing marketing plans, branding, project management, case studies and more. She was also involved in creating three to five year business plans and budget management. Additional leadership experience stems from serving as Project Manager for cross-functional projects, including international projects.
Batten has also previously served as an Account Executive for The Herald Bulletin and Backyard Broadcasting.
Batten earned her Bachelor’s degree in Telecommunications and her Master’s of Business Administration from Ball State University.
Ivy Tech Community College is the state’s largest public postsecondary institution and the nation’s largest singly accredited statewide community college system serving nearly 200,000 students annually. Ivy Tech has campuses throughout Indiana. It serves as the state’s engine of workforce development, offering affordable degree programs and training that are aligned with the needs of its community along with courses and programs that transfer to other colleges and universities in Indiana. It is accredited by the Higher Learning Commission and a member of the North Central Association.