Partnership will help manage and respond to the College’s increased interest from prospective students
INDIANAPOLIS – Ivy Tech Community College has announced that it has awarded The Jackson Group a two-year contract to assist in the management of the College’s communication to prospective students with the launch of a statewide call/fulfillment center. The two parties have finalized a contract for an October 1, 2008 launch.
The partnership with The Jackson Group will create improved ability to leverage communication technology advances to support the college’s student growth trend. In addition, the statewide call/fulfillment center will save the community college more than $100,000 in postage charges. This fall, Ivy Tech experienced the state’s highest enrollment growth of nearly 12 percent. Over the past ten years, Ivy Tech has grown from 67,000 students to nearly 120,000 students this year.
On average, nearly 10,000 Indiana residents per month request information from Ivy Tech. This new partnership will help individuals get information faster and more tailored to their areas of interest.
“This decision is the result of tremendous teamwork across our entire College. A cross-functional team of various staff members, including admissions and marketing, allowed us to weigh all of our options and determine what would be in the best interest of our prospective students,” said Ivy Tech Community College President Thomas J. Snyder. “The Jackson Group is a local leader in integrated marketing communications. To bring such experience to our campuses will only enhance the tremendous service that our current staff provides to our students.”
“We are excited to be a part of Ivy Tech’s growth and look forward to supporting the needs of prospective students. This partnership will leverage the strengths of The Jackson Group’s integrated marketing capability with Ivy Tech’s vision for high-touch customer service,” said The Jackson Group CIO Dean Weathes.
Ivy Tech Community College is one of the nation’s largest singly-accredited statewide community college systems and the state’s second largest public post-secondary institution with nearly 120,000 students enrolled annually. Ivy Tech has 23 campuses throughout Indiana. It serves as the state’s engine of workforce development, offering affordable degree programs and training that are aligned with the needs of its community along with courses and programs that transfer to other colleges and universities in Indiana. It is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
Founded in 1961, The Jackson Group is one of the largest and most highly integrated marketing communications firms in the Midwest providing creative, printing, mailing, fulfillment, call center, website development/hosting and database solutions. It serves both consumer/retail and business-to-business clients on a local, regional and national level. For more information about the company, visit www.jacksongroup.com.